Meet the Team

Supporting Healthcare Heroes UK (SHH-UK) is powered by a passionate team of trustees and volunteers who are committed to supporting healthcare workers affected by Long Covid.

Together, we bring a wide range of professional expertise and lived experience in healthcare, research, education, communications, management and advocacy. We work collaboratively to provide support, share evidence-based information, influence policy and campaign for safer healthcare through improved infection prevention and control and better indoor air quality.

As a volunteer-led charity, every member of our team plays an important role in helping us make a difference. Meet the people behind SHH-UK and learn more about the experience, skills and dedication they bring to our mission.
Meet our Trustees
Our trustees bring together a wealth of experience from healthcare, research, education, leadership and lived experience of Long Covid. United by a shared commitment to improving the lives of healthcare workers affected by Long Covid, they provide the strategic leadership and governance that guide SHH-UK’s work.

Working alongside our dedicated volunteers, the Board oversees the charity’s strategy, ensures good governance and financial stewardship, and champions our mission to support healthcare workers, influence policy, promote evidence-based infection prevention and control, and prevent others from experiencing the same harm.
Alison Twycross Profile Photo

Dr Alison Twycross 

Chair of trustees
Alison is an experienced academic, researcher and healthcare leader with extensive experience in nursing, pain management and healthcare education. Dr Twycross holds a PhD in nursing and has held senior academic positions, including Head of Department and Deputy Dean.

In recent years, Alison has become a leading advocate for healthcare workers affected by Long Covid. In 2023 she set up a charity to support healthcare workers with Long Covid. Drawing on her research background and commitment to workforce wellbeing, she advocates for better recognition, support and policy to tackle the long-term health impact of Covid-19 on staff.

Dr Mike Coupe

Vice Chair
Mike has over 40 years experience in the healthcare industry, both in the UK and overseas. He was a senior consultant with KPMG and a Fellow of the Office for Public Management. He held Board level Director posts in a number of NHS organisations for a total of 24 years.

The latter part of his career was spent in the Middle East, supporting the restructuring of Saudi Arabia’s public healthcare system and leading the design of NEOM’s health and care system.

Mike has also been an honorary lecturer with the Peninsula Medical School and Swansea University.

Sultanah Rajbally

Trustee Lead – Research, AI & Data Governance
Sultanah Rajbally is a senior clinical development and operations leader with over 20 years’ experience across the pharmaceutical, biotechnology and clinical research sectors. Her experience spans global clinical development, operational strategy, governance, data protection and the responsible adoption of AI in healthcare.

As a Trustee of SHH-UK, Sultanah leads on Research, AI and Data Governance, helping to shape the charity’s approach to evidence, digital innovation and responsible data use. She also contributes to strategic advocacy through the SafeAir4All campaign and Freedom of Information initiatives, supporting efforts to improve indoor air quality and influence wider policy change.

Sultanah is particularly interested in how strong governance, emerging technology and patient insight can be brought together to translate evidence into meaningful improvements in healthcare and patient outcomes.
Photo of Alex Rosenbaum

Alex Rosenbaum

Honorary Treasurer
Alex is a strategic business leader with extensive experience in asset management, business planning and operational improvement. He has a strong track record of developing long-term strategies, leading business transformation programmes and using data-driven insights to improve performance, efficiency and value. Throughout his career, Alex has worked collaboratively across multidisciplinary teams to deliver complex, high-impact projects.

At SHH-UK, he brings his expertise in strategic planning, governance and organisational development to help strengthen the charity and support its mission to improve the lives of healthcare workers living with Long Covid.

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